The leading conference on fiction tourism and destination development
15-16 October 2013 • Ystad Saltsjöbad
Fiction tourism is a growing market, and its effects on a destination gets increasingly important. How can a destination grow and benefit from the effects of fiction tourism?
The region Ystad & Österlen together with co partners Tourism in Skåne and Film i Skåne invite you to Mixed Reality Scandinavia – two days with good examples on strategies and efforts where literature, film and other fiction create product and destination development.

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