EUFCN @FOCUS 2024, London | In Brief: What’s Next?

In 2024, FOCUS introduced a new series of sessions titled In Brief during which four experts in their fields took it in turn to speak for 10 minutes on a subject of critical importance to the future of the film industry. EUFCN presented one In Brief session under the theme WHAT’S NEXT? whose aim is to dive into tech advancements and production ideas which will dictate the next decade of visual storytelling. The session was presented by the EUFCN and by the Film Commission Hamburg Schleswig-Holstein (MOIN).

In Brief: WHAT’S NEXT? 4 
Virtual Horizons: Redefining Locations and Creativity with AI 
Tuesday, December 10, 2024
14:40 – 14:50
Guest Speaker: Julia Keller – director/writer

As AI, virtual production, and advanced digital tools redefine the film industry, the way we approach storytelling, locations, and co-productions is undergoing a profound shift. In this keynote, director and writer Julia Keller explores the challenges and opportunities these technologies bring. From AI-generated environments and virtual sets to the reimagining of co-productions, the talk raises critical questions about preserving cultural authenticity, managing sustainability, and redefining production processes in a future where digital and real-world filmmaking increasingly intertwine.